Endocare is a modern supplement company that uses natural ingredients and extracts to improve the lives of it's customer base. They had an existing site that looked like a medical brochure and had a ton of information.
They used a dark green and a striking red across their brand so I decided to play around with a softer green gradient that was actually intended to float and show movement and fluidity, reflecting the active intentions of their product. I wanted the design to be clean and minimal with certain areas having a slight bit of intrigue through the use of the gradient.
A lot of what was in the original design file was not used in the final project but it still came out looking really clean. My role in this was the entire site design, icon design and product mockups and touch ups.